"Outstanding," Fred replied. "They taught us all the latest psychological techniques - visualization, association - it's made a big difference for me."
"That's great! What was the name of that clinic?" Fred went blank. He thought and thought but couldn't remember. Then a smile broke across his face and he asked, "What do you call that flower with the long stem and thorns?"
"You mean a rose?"
"Yes, that's it!" He turned to his wife. "Rose, what was the name of that clinic?"